Press Release – Helping Consumers during the Coronavirus

Here’s an example of a press release that helps consumers during tough financial times.

TUCSON, Ariz. – April 7, 2020 – (Newswire.com)- The prescription drug discount program, ScriptSave WellRx, has announced a solution for prescription discounts to help the 10 million Americans who have lost their jobs due to COVID-19.

The exact number of Americans who lost their prescription coverage isn’t tracked, but the Kaiser Family Foundation estimates roughly 49 percent of the country’s total population gets their health insurance from their employer. Under that estimate, 5 million Americans will need assistance paying for their prescription medications.

Under the WellRx prescription discount program, anyone who goes to WellRx.com and types in the special code – “Relief” – will get a free prescription discount card that can be used at their more than 65,000 pharmacy partners including all major chains. The discount card can be downloaded, emailed or sent via text to any phone with a simple click. There is no need to create an account or sign up for anything. Customers who do create a free account can take advantage of additional app and website features.

Robert Craver, marketing director with ScriptSave WellRx, says these discount card programs, like WellRx.com can save consumers up to 80 percent off the cash prescription price across all major pharmacies. The average consumer saves about 60 percent off prescription prices under the program.

“We know what our customers are feeling right now and we wanted to find a way to help them in this time of need,” said Craver. “Using a discount card, like WellRx will lower the cost of medications and many times the price can be less than what a consumer might have paid under their health insurance plan.” Continue reading “Press Release – Helping Consumers during the Coronavirus”

Best PR Quotes for your Business

by Mark Macias

I honestly believe MACIAS PR is an incubator for ideas. Our team is constantly writing, pitching, researching and brainstorming over new ideas. Along the way, popular quotes get thrown out.

An intern put together and framed some of the top quotes she heard in our office in 2019. Most of these quotes are insider jokes, but there are a few quotes that are tactical to our agency. Here’s a closer look at the top quotes that are aligned with our firm’s strategy.

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Who is Noom’s PR Firm? A Case Study for MACIAS PR

By Mark Macias

In the summer of 2016, few consumers had heard of Noom. It was a 7-year-old digital health company that was struggling to find its place in a crowded weight loss space. Fast forward to 2019, and you will see their brand everywhere. Their weight loss program has been on CNBC, People Magazine, CNN, the NBC Today Show, Men’s Health – to name a few.

In fact, you can probably name any big news organization, and MACIAS PR likely has a media placement to showcase for this campaign. (The Washington Post, Women’s Fitness Magazine, Politico, New York Post, Fast Company Magazine, TechCrunch, Yahoo News, International Business Times, CBS News, and local TV in multiple markets).

(In the B2B sector, MACIAS PR  secured stories on Noom with The American Journal of Managed Care, Mobihealthnews, Fierce Biotech, FW Pharma, M Health Intelligence, Med City News and others. We also secured stories with the Spanish and Korean media).

But before MACIAS PR started working with Noom, the digital health company had little media exposure. Noom’s previous PR firm – one of the country’s largest healthcare PR firms – secured only 4 media placements during their contract. That’s right – FOUR. And they weren’t even big outlets: MedCityNews, HIT, News.com.au and Tech.co.

Meantime, MACIAS PR averaged 7.8 media placements over the course of our 3-year PR partnership. The MACIAS PR boutique firm out-hussled the big guys on this campaign, like we do with all of our clients.

Making this campaign even more challenging, MACIAS PR secured these media placements with little guidance from the client. Yes, I worked closely with the founders, trying to identify story angles that were news worthy. But Noom didn’t have a marketing department or CMO for much of our partnership. That meant we had to drive the strategy and focus for each campaign.

And we succeeded. MACIAS PR helped the company become one of the most Googled brands in 2018; we helped raise their profile for fundraising rounds; Our work helped our client win numerous awards following strategic campaigns, including listings as the Best Place to Work.

It’s media campaigns like Noom’s that led marketing peers to name MACIAS PR the 2017, 2018 and 2019 Strategic PR Firm of the Year. It’s a strategy based on editorial, creativity, persistence, and precise execution that only a media insider would know.

Here’s a closer look at what this boutique PR firm – MACIAS PR – did for Noom and how we can achieve similar results for your digital health or tech company.

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