Media campaigns for politicians can be some of the most difficult campaigns to run. Journalists can spot a politician’s agenda a mile away and don’t want to be a tool for their propaganda.

At the same time, newsrooms can’t give one candidate a larger voice over another for fear of alienating viewers. There are also FEC and FCC laws that must be followed by news organizations.

This is why it’s so important to focus on the news angle when trying to get media coverage for candidates. Marketing messages don’t work with reporters, so throw out those talking points. Thought leadership typically works best, while soft features are rarely successful in larger media markets.

Continue reading “Case Study – Media Campaigns for Congressional Candidates” →