Which is better Crisis Approach: Flood of Bad News or Drip, Drip, Drip?

It’s the perennial crisis communications question for all industries: how do you control negative news once it’s out? And when you know more bad news is coming, how do you release it?

The end-game strategy of crisis communications is to get your business out of the news as quickly as possible. You don’t want a story to linger, or new developments to unfold because it keeps your story in the news cycle.

News is always about advancing a story. During my time as Executive Producer with NBC, we would frequently see a story in the morning’s New York Post or Daily News – and try to figure out how to advance it. No one wants to read old news. It’s why the phrase is a cliche.

Every day new information unfolds about your scandal, the more heavily favored your story is to remain in the news.

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MACIAS PR on CNBC – Giving Crisis PR Advice

By Mark Macias

A reporter with CNBC called me last week on how I would manage the Papa John’s crisis.  (You can read story here).

I answered some of the reporter’s questions in writing – and not all of my answers were used. I think there is more insight that can help any company trying to prevent or manage a crisis.

Here’s a look at the other questions this reporter asked, along with my answers.

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How PR Builds on Itself – Examples of Successful Campaigns

By Julia Martyn

A public relations business needs media coverage too; we’re just like you. The hardest part with every campaign is getting that first placement, but once the coverage begins, there tends to be a snowball effect.

This happened with recently with the scandal involving Harvey Weinstein. USA Today reached out to MACIAS PR first, asking Mark for advice on how Weinstein should handle his brand and image. Once the story was published in an influential publication, the coverage snowballed.

That same week, the Washington Post, and one of Australia’s largest papers – The Sydney Morning Herald – also called Mark, asking for crisis and branding insight with the growing Hollywood scandal.

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