MACIAS PR on CNBC – Giving Crisis PR Advice

By Mark Macias

A reporter with CNBC called me last week on how I would manage the Papa John’s crisis.  (You can read story here).

I answered some of the reporter’s questions in writing – and not all of my answers were used. I think there is more insight that can help any company trying to prevent or manage a crisis.

Here’s a look at the other questions this reporter asked, along with my answers.

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60 Minutes – Crisis Advice for Allegient Airlines

By Mark Macias

I just watched a 60 Minutes investigation that slammed the budget airline, Allegient Airlines. The investigative reporter described Allegient as the most dangerous airline. If that doesn’t kill a reputation, what will?

Every time I watch an investigative story on TV, I go back to my investigative reporter days and reflect on how I would have defined the story. I also compare how the accused responded in the interview.

So what could Allegient Airlines have done differently to manage this crisis situation?

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