Crisis Advice – Release all the Bad News or Drip, Drip, Drip

New York Gov. Andrew Cuomo is in a tough crisis situation. Every day bad news seems to come up, keeping his sexual harassment allegations in the news cycle.

Cuomo tried to apologize but he broke every mistake I laid out in my Forbes editorial – How to Apologize when the Media is Listening. If you read that article, you can learn how to authentically apologize for your mistakes.

So how do you control negative news once it’s out? And when you know more bad news is coming, how do you release it?

The end-game strategy of crisis communications is to get out of the news as quickly as possible. You don’t want any story to linger because as new developments unfold, it keeps your story in the news cycle.

News is always about advancing a story. During my time as Executive Producer with NBC, we would frequently see a story in the morning’s New York Post or Daily News – and try to figure out how to advance it.

Every day new information comes out, the more chances your negative story remains in the news.

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