Potential clients are ambitious when it comes to publicity. They frequently tell me they want their products to reach the biggest audience on TV.
You can’t blame them. Bigger is usually better, right? Actually, that’s not always the case.
You want to place your product where your consumers and clients are located. It sounds simplistic enough, but it’s over-looked as a strategy when it comes to PR. Your PR strategy should align with your goals – first.
It’s no secret that all of the search engines use content in their algorithm to determine which websites show up first. Blogs are one of the most effective SEO tools for improving your search engine rank, and you should treat that platform with care.
We recently got this email from a company, trying to leverage our PR blog for their content marketing: