By Mark Macias
Airbnb has a powerful brand but its leadership team is making a crucial mistake that has the potential to destroy its revenue model.
I recently wrote an editorial for Luxury Daily that took a behind-the-scenes look at how the home sharing service is losing the media war. Here’s a quick look at the 5 PR and branding mistakes Airbnb is making. Entrepreneurs and marketing executives can learn a lot from it.
Continue reading “PR Mistakes – Branding and Crisis Lessons from Airbnb” →
By Christina Iemma
Social media strategy is a key component for generating sales and driving business leads. Platforms like Facebook, Instagram, Youtube and Twitter are more than just sources of entertainment. They allow companies to brand themselves and accessible to consumers.
MACIAS PR firm has run social media campaigns for service providers, politicians, restaurants, bars and others. We leverage creativity, videos, programming concepts, animated ads and pop culture to introduce our clients’ brands into targeted news feeds.
Our strategy creates an emotional connection with their brands and their clients by creating strong content and connecting with their audience. Our end result is more followers, better brand recognition and even exposure.
Research from Statista shows that 81 percent of Americans had a social media profile last year, and it will continue to grow throughout this year.
Continue reading “Best Social Media Strategies for Brands and Business” →