Tag: b2b pr

B2B PR Campaigns

Posted on by Mark Macias

Screen Shot 2015-08-18 at 9.40.59 AMScreen Shot 2015-08-18 at 9.41.07 AM

By Mark Macias

Our PR team works with clients in different industries – tech startups, financial, nonprofits, service sector and retail. Business to consumer (B2C) media campaigns are usually easier to run from a conceptual perspective, but many Business to Business (B2B) campaigns are even more effective with a better ROI than B2C campaigns.

I frequently meet hedge fund managers who want to reach fund of funds, which is a B2B campaign. They usually tell me a media campaign won’t work for them – and on the surface, I can see why they would believe that. They aren’t pushing a service that the consumer can buy like many tech startups, but many fund managers do read the Wall Street Journal and watch CNBC and Bloomberg to hear where the markets are going. Fund managers must always be informed and they usually get their news from the business publications.

It may take time to see or understand how this new PR marketing approach can help hedge funds or private equity groups reach new investors and institutional money, but when you look at your news tomorrow morning, ask yourself: what is this information that is swaying my judgments? When I speak with clients or potential clients at the next networking event, will I discuss the news market?

Here’s an example of a story we used to help our compliance client reach targeted hedge fund managers. It’s in The Wall Street Journal and it involves hedge fund regulation. Sounds like a story you may want to discuss with your colleagues tomorrow. Click here to read the WSJ story.

Macias PR was named the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. The firm was founded by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Macias is a weekly contributor with CNBC.com and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias PR has run media campaigns for tech startups, financial groups, service providers, nonprofits and politicians.

B2B PR Campaigns – Insight on the B2B Sector

Posted on by Mark Macias

pr for b2b sectors how it worksBy Mark Macias

It’s great to get a major story placed with the New York Times or Good Morning America regardless of industry, but sometimes smaller is better, especially in the world of B2B PR.

I meet with a lot of potential hedge fund PR clients who ask me how PR can help their funds reach potential institutional investors. They tell me they don’t see the value in PR when it comes to reaching their targeted audience.

I usually ask them if they read the Wall Street Journal in the morning or watch Squawk Box while they’re getting ready for work. It’s no different for the money managers running the major institutional funds. They read the Wall Street Journal while Bloomberg or CNBC air in their office because they know the smallest of news can impact their portfolios.

But PR in the B2B space can be even more effective than those targeted placements.

Every industry has a trade publication that keeps the industry players on top of the major trends. When I was an Executive Producer with NBC in New York and Senior Producer with CBS in New York, the executives who ran our TV programming read Broadcasting & Cable Magazine to hear about the latest syndication deals or profiles on the latest leaders. If your business was trying to sell newsroom software, that is the place to reach those decision makers.

It’s no different from other industries – tech, private equity, cyber security, accounting, engineering or even just a retailer selling to other retailers. The trades can be a more efficient, targeted and faster way to reach the decision makers.

And if you still aren’t sure how a B2B PR campaign could work in your industry, ask yourself what you read every day. The photo above this story gives you a better idea how broad a B2B campaign can be in the world of just one industry.

Macias PR was named the 2015 top “PR Consultant Firm of the Year – USA” by Finance Monthly. The firm was founded by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Macias is a weekly contributor with CNBC.com and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias PR has run media campaigns for tech startups, financial groups, service providers, nonprofits and politicians.