Healthcare PR in B2B – Used for Business Development

By Amanda Anderson

PR is not just for consumer driven industries. Companies with a B2B focus can also benefit from media exposure by targeting industry trades with strong story angles.

Macias PR secured a story today for our healthcare client in a B2B publication – HR Daily Advisor – which reaches more than 240,000 Human Resource professionals, according to their website.

The article educated HR professionals on how a government-supported wellness program could lower their healthcare costs. The story also explained how the program could help employees become healthier and boost morale with the program. And for those HR professionals who didn’t know about the program, the article explained how it works and how to participate in the program via our client. Continue reading “Healthcare PR in B2B – Used for Business Development”