Best Social Media Strategies for Brands and Business

By Christina Iemma

Social media strategy is a key component for generating sales and driving business leads. Platforms like Facebook, Instagram, Youtube and Twitter are more than just sources of entertainment. They allow companies to brand themselves and accessible to consumers.

MACIAS PR firm has run social media campaigns for service providers, politicians, restaurants, bars and others. We leverage creativity, videos, programming concepts, animated ads and pop culture to introduce our clients’ brands into targeted news feeds.

Our strategy creates an emotional connection with their brands and their clients by creating strong content and connecting with their audience. Our end result is more followers, better brand recognition and even exposure.

Research from Statista shows that 81 percent of Americans had a social media profile last year, and it will continue to grow throughout this year.

Having Strong Content Triggers Action

MACIAS PR recently launched a social media campaign for a theatrical play. The Instagram account began with 0 followers, 0 posts, and 0 following. Our strategic objective was to attract theater lovers and fans who followed this music genre.

In less than three weeks, their Instagram account has close to 200 followers with insights showing 256 profile visits in the last seven days as of March 5, 2018. On their Facebook page, we’ve produced entertaining videos that have received hundreds of views during that same time frame.

The Quantified Value behind Social Media

Social media is frequently the first thing a potential client sees when they Google your company. An interactive social media page filled with engaging content will tell your story.

An active social media page will also drive traffic to your website. Google doesn’t reveal much about their SEO algorithm, but the search engine admits that companies with a large social media presence get better preference.

Features on Instagram and Facebook allow you to promote your page while viewing insights that are working for your brand. For example, you can learn how many people have viewed your profile or how popular a post is with consumers.

If you would like to hear a detailed social media strategy or see a case study from MACIAS PR, message us. We’ll send you over a report.

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.