By Mark Macias
When it comes to selecting from the best healthcare PR firms, don’t fall for a fast-talking publicist or sales pitch. Listen closely to their media strategy and approach. Ask them how they are going to get your healthcare product or service on the news? The best media strategists will know off the top of their head how they will position your brand. They won’t need to “research” a strategy – or in more simple terms – see how other PR firms would position your brand.
I’ve been an Executive Producer with NBC and Senior Producer with CBS in New York. During my time with NBC, I oversaw the Special Projects Unit, which consisted of the health, medical and consumer units. Credentials matter when it comes to identifying a great healthcare or health tech PR firm.
Would you trust your health to just any doctor without doing research on their credentials? When it comes to your business, make sure you do the same due diligence in researching their credentials.
Here’s a snarky video our team put together to put this all into perspective.
Journalists with Finance Monthly have named Macias PR the top PR Firm of the Year – USA in both 2015 and 2016. We have launched media campaigns for clients in healthcare/health tech, finance, tech and the nonprofit sectors. The founder of Macias PR – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.