By Mark Macias
I converse with business owners on a daily basis and the conversations inevitably lead to the various marketing strategies/trends, along with the ROI they bring. Surprisingly, there are many misconceptions of PR in the business community, including you can’t quantitatively measure the ROI of PR.
Our team put together this infographic that compares the ROI of two of the most popular marketing strategies: PR and Advertising. Everything is sourced for your own analysis.
Mark Macias is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a weekly contributor with CNBC.com and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias consults small and large businesses on how to get publicity. You can read more on his firm at MaciasPR.