By Mark Macias
No one likes losing a deal to a competitor – and we’re no different at Macias PR. We want to win every deal because we are competitive.
But recently, we have been getting more calls from companies that spoke with us earlier in the year and realized they made a mistake. It happened again earlier this month when a healthcare company said they weren’t happy with their current PR firm and planned to leave them.
I asked the business contact what happened? What went wrong?
Usually, potential clients tell me the PR firm lied to them, failed to deliver media placements, or didn’t fulfill what they promised. In this case, the potential client told me their account executive left the firm and they were unhappy with the replacement.
Who is the Publicist Leading your Media Campaign?
You don’t have to worry about that at Macias PR because I’m not leaving my own PR firm for another firm. This is my business. My name is on the door, and I take pride in that reputation.
During my media career at NBC and CBS, I always worked hard to find the best stories. I dug deeper to get better interviews. I did that because I wanted to be proud of my own work. It’s the same philosophy at Macias PR. Sometimes, it seems like we get more excited with our client’s media placements than our own clients. It’s not because we’re trying to brag or even “crow” about our work. We are passionate because everyone on our team sees our hard work paying off.
Back to that potential client that said they are firing their PR firm at the end of their contract. PR is similar to the media. It’s very transient. Publicists frequently leave one shop for another, just like in the media. They will walk across the street for more money or a better title.
It’s okay. That’s how business works. But when you’re working with the founder of the PR firm, you should sleep at night, knowing that the strategy continues long after we get off the phone.
Macias PR was named the 2015 and 2016 top PR Firm of the Year – USA by Finance Monthly. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.