By Mark Macias
Every business wants to stand out, but when it comes to the media, you need to be extremely careful with your brand during a communications crisis. If you are reckless with your message, you risk ruining your image.
Or worse, if the media finds a flaw in your story, you could face a potential crisis campaign with negative news on the web forever. I recently wrote a CNBC editorial on why presidential candidate, Donald Trump, put his brand in jeopardy with his latest campaign shuffle.
This isn’t intended to be a political story, but rather an objective analysis on why your messaging is crucial. You can read the full CNBC story by clicking here: