The PR Value of a Logo and Its Meaning

By Mark Macias

Like most PR campaigns, a solid logo or brand begins with your identity. What does your business stand for? Why is your product or service different than your competitors? And what do you want clients or customers to think when your brand is stated.

When we first designed our logo, we put a lot of thought into how we want to be perceived by the public. I’ve always told our team that we may not be the largest PR firm, but we are the smartest PR firm. Our strategy always goes deeper. We don’t rely solely on personality or contacts when it comes to media stories – though we try to be funny on the phone with journalists we know. Instead, we put on our investigative hat and look for enterprise angles that solid and experienced journalists would want to pursue.

If you look at the kiwi from the outside, it looks similar to every other kiwi. But when you open a kiwi, you suddenly see what is different. You’ll experience a texture unlike any other fruit. You will also taste freshness in your mouth. The colors are vibrant and will bring you alive. It’s not your typical fruit that is sold on the corner street or deli, like bananas and oranges. It’s a fruit that is exotic and harder to find. That’s what we want our clients to think of Macias PR when they see our logo.

Need Help Designing a Logo

If you need help designing a logo or brochure, feel free to reach out to us. We’ve designed many logos and brands for startups as well as established companies.

Macias PR was named the 2015 and 2016 top PR Firm of the Year – USA by Finance Monthly. The founder of Macias PR – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.