PR in the B2B Space – How to Identify Publications

By Marta Majstorovic

How would you like to reach 200,000 new business owners?

The Fall 2017 issue of Home Business Magazine is out and on page 46, you will read about our client’s accounting services. This was a targeted B2B media placement that took our client’s story directly to their customer. It wasn’t an advertisement; it was an advice-driven article that guided entrepreneurs on how to find investors for their business.

Home Business Magazine is one of the leading publications for startups and new businesses. It targets young professionals ages 20-29 and is a popular source for information and tips to successfully grow business. Placement in Home Business Magazine guarantees you and your company exposure to a targeted audience.

This magazine offers advice to small and new businesses on everything from online advertising to organizing finances.

How PR can Introduce your Services to other Businesses

In this publication, MACIAS PR positioned our client as the solution for startups and entrepreneurs struggling to organize their finances. More specific, our client elaborated on the biggest mistakes start-ups usually make when trying to raise money for their business.

This magazine is the go-to publication for many young entrepreneurs trying to start a home business. Anyone who has a business, or wants to start a business will pick up this publication to learn. Readers are captive and vested in the content. And they’re looking for advice and when they hit a roadblock, they will seek guidance from these news articles.

Macias PR was named the 2015 and 2016 top PR Firm of the Year – USA by Finance Monthly. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.