By Mark Macias
There are PR and branding lessons everywhere we look. Branding and crisis PR doesn’t just take place in the media. The value of branding is also reinforced in the arts.
In the play Wicked, there are two witches – Galinda who is always conscious of how her image impacts the way others view witches. And like all the best stories, Wicked also has bad witch. Elphaba never understands in the play how a more positive PR image could help her achieve her goals.
It’s a lesson that applies to business owners.
How PR Directly Impacts your Leaderships Position
Consumers want to work with the leader. We believe the elevated status might heighten our own status in life. In business, this conscious approach is even more transparent and with money on the line.
Business owners and entrepreneurs want the best services for their business. They believe the best accountant will save them money and the top sales people will sell more products. But what about your customers and clients?
Potential customers who read about your product in the news are getting a subconscious advertisement; they are also getting a subtle sell on your leadership position. It also reinforces to current clients that they made the right decision.
Last month, I went to visit a CEO client and he told me he read about me on the train to work. I had given commentary to USA Today on a timely topic and he happened to read it on his morning commute. He told me he said, “hey there’s my PR guy.”
The same influence can happen to your business as new and existing clients read about your products and services. The media is selective with its stories. Most people know that. And if you’re in the conversation, you must be the best.
Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.