Healthcare PR in B2B – Used for Business Development

By Amanda Anderson

PR is not just for consumer driven industries. Companies with a B2B focus can also benefit from media exposure by targeting industry trades with strong story angles.

Macias PR secured a story today for our healthcare client in a B2B publication – HR Daily Advisor – which reaches more than 240,000 Human Resource professionals, according to their website.

The article educated HR professionals on how a government-supported wellness program could lower their healthcare costs. The story also explained how the program could help employees become healthier and boost morale with the program. And for those HR professionals who didn’t know about the program, the article explained how it works and how to participate in the program via our client.

You can read that article by clicking here.

PR as a Marketing Strategy in B2B Sectors

Business frequently turns to advertising for marketing initiatives. Yes, advertisements can reach your targeted customers but so can PR. Content is still king in the media and if your business has a good story to sell, the best PR firms will be able to get you exposure.

You can also work with your PR firm to align the message and outlet so it fits with your brand.

The healthcare client mentioned in this article was promoting a weakness program initiated by the CDC called “Prevent T2.”

Many small and large businesses aren’t aware of this program and how it can lower their healthcare costs by getting their employees healthy. The client was positioned as an industry leader, explaining how the program works.

HR Advisor was a perfect match for this client because its readers are potential customers of this program.

The legitimacy of the publication also gives readers a feeling of trust. HR Advisor has been around for more than 30 years and serves more than 90 percent of the Fortune 500. (Need link Source)

So the next time you are analyzing your ad buy budget for trade publications, ask yourself: do you pick up the publication for the ads or the content?

Macias PR was named the 2015 and 2016 top PR Firm of the Year – USA by Finance Monthly. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.