by Mark Macias
People Magazine is one of the most influential magazines in the USA. When you’re in the grocery store, you can’t help but pick up the publication and skim the stories on your favorite celebrities.
Earlier this month, our digital health client was in the magazine under their “We Tried It” section. I actually got the idea of reaching out to the “We Tried It” editor after reading a magazine at my mother-in-law’s house. She’s subscribed to the magazine and as timing would have it, I saw a section that was perfect for my client.
The Perfect PR Placement
Our client is a leader in weight loss. We can all relate to the struggles, myself included. But how do we consistently keep off the weight and stay healthy?
The People Magazine article first explained why the reporter was putting our client to the test. Then, the writer explained how the program works. The best promotion came in the last sentence when the reporter actually recommended trying this program.
PR is best for business when the execution is perfectly targeted. MACIAS PR doesn’t spray random reporters and pray for a response. We are targeted with our approach and always thinking of fresh angles to position our clients in the news. If you’re looking for an edge in business, reach out to me. We can schedule a call and discuss your goals.
Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.