Award-Winning Journalist and Publicist Releases New Book, ‘Tao of PR,’ Bringing Tactics From Sun Tzu’s ‘Art of War’ to PR

NEW YORK, Jan. 30, 2019 /PRNewswire/ — The award-winning journalist and publicist, Mark Macias, has published a new book – “Tao of PR” – which takes tactics from Sun Tzu’s, “Art of War,” and applies them to PR and crisis communications. The “Tao of PR” takes the famous Chinese military treatise from the fifth century BC and repositions […]

How To Get Your Product on ‘The Today Show’ – PR Analysis

The Today Show is PR opportunity every CEO and business owner asks for. Nearly every potential client says they want to be on the Today Show or Good Morning America when asked who is their ideal audience. It’s not easy securing a placement with these morning show. The available segments are limited between hard news […]

Want to Reach Millennials? PR Campaign Analysis

Millennials are now the largest consumer group in the US, with more than 75.4 million members. It’s no wonder brands and companies want to target them. They set emerging trends and with their growing economic clout, Millennials will become a more influential consumer based. We recently secured a media placement for a dating app startup […]

Best PR Firms Dive Deeper for the Story

I recently read that we’ve explored less than five percent of the ocean. It reminds me of an old journalism saying that real news is what people want to hide, and everything else is publicity. At MACIAS PR, we believe that real news and publicity can work together. When the timely, editorial angle is focused […]

The Publicity App Upgrades Content With Customized Marketing and PR Strategy

NEW YORK, December 18, 2018 ( – Entrepreneurs, startups and business owners in search of publicity now have a new digital tool to help them identify a customized branding strategy with The Publicity App.   The top tech and healthcare public relations firm, MACIAS PR, has updated The Publicity App with interactive features that include branding and marketing angles for companies looking to […]

The MACIAS PR Depth – Our Expertise and Strategy

By Mark Macias The depth and expertise of MACIAS PR goes deeper than most other PR firms. If you look at our roster depth – and the types of media campaigns we run – you will see a diverse portfolio of clients. And not just in simplistic B2C industries, but also complicated B2B industries. MACIAS […]

MACIAS PR – Named the 2018 Strategic PR Firm of the Year

NEW YORK, October 10, 2018 ( – For the fourth year in a row, MACIAS PR is recognized as one of the best PR firms in the USA. The award is based on media and branding campaigns it led for clients in healthcare, technology, financial and nonprofit sectors. This latest recognition comes from the ACQ5 […]

Q3 Media Report for MACIAS PR – Media Deliverables

NEW YORK – October 1, 2018 – (  The top tech and healthcare PR firm — MACIAS PR — has released its quarterly media report, detailing the coverage it secured for clients from July to September 2018. MACIAS PR secured TV segments, newspaper and online features that targeted Millennials, women, fitness conscious consumers, voters, theatergoers […]

PR around your Clients – Telling your Story through Customers

By Mark Macias PR is more than just telling your story through the media. An alternative and equally influential media campaign will use customers to tell your story. This form of PR, positioning your customers as characters, is very effective when it comes to hyping the quality of your services. Of course, it must be […]