Healthcare PR – Strategies to Get your Healthcare Organization on the News

By Mark Macias How do you get your healthcare or healthtech business on the news? If there were a news algorithm to that formula, trust me, the code would have been hacked and posted already. However, there are ways to increase your chances for coverage with the healthcare media by following a few strategies. 4 […]

Healthcare PR – Is it better to work with a Specialist or a Generalist?

By Mark Macias In the healthcare sector, is it better to work with an industry-related PR firm that specializes in healthcare, or will you get better results with a generalist PR firm that works with different types of industries? You might think this is partial advice since Macias PR runs health tech and healthcare PR […]

Healthcare PR as a Patient Lead Generator

By Mark Macias Healthcare PR is one of the most effective ways to introduce your healthcare services to new clients, regardless of whether you are in the B2B or B2C space. Earlier today, I met with a potential client in the B2B healthcare space that gets paid for their services via third-party insurance providers. Their […]

Healthcare and Tech PR Firm MACIAS PR Releases Q4 Media Report

NEW YORK – January 4, 2019 – ( MACIAS PR has released its quarterly media report, detailing the coverage it secured for clients from October to December 2018. In Q4, MACIAS PR secured national TV segments, newspaper and online features that reached the biggest names in news. Media publications include:  Business Insider, CBS MoneyWatch,, […]

MACIAS PR – Why We Deliver Better Results

MACIAS PR was founded in 2009 by a former Executive Producer with NBC and Senior Producer with CBS. Journalists and industry peers consistently rank MACIAS PR as one of the best PR Firms based on our results. Over the years, MACIAS PR has launched publicity, media and branding campaigns for companies from all industries. We’ve […]

MACIAS PR Releases Q2 Media Report – Client Coverage April to June

NEW YORK, July 1, 2019 ( – ​​​​The healthcare and tech PR agency — MACIAS PR — has released its second quarter publicity report, detailing the media coverage it secured for clients from April to June 2019. In the second quarter, MACIAS PR secured local TV segments in Baltimore, Maryland and St. Paul, Minnesota, as […]

What is the Cost of PR? How much are PR Fees?

By Annalee Tacuri How much is the cost of PR? Every business owner wants to know the answer to this question. The PR agency, MACIAS PR has developed a free calculator to reveal the answer for any industry. PR firms typically tailor the price of a PR campaign based on the company’s goals. Since every […]

Why Perspective Matters when it comes to PR and Media

The way you frame a story will always influence whether the media covers it. This is where perspective plays a role in how – or if – your story gets told. Different stories need to be told through a different lense. For example, a CEO editorial must convey thought leadership from a perspective based on […]

MACIAS PR Celebrates 10 Years of Business

                 NEW YORK, June 3, 2019 ( – MACIAS PR is celebrating 10 years of business in June, growing from a boot-strapped agency into an award-winning full-service public relations firm. Over the last ten years, MACIAS PR has led media and branding campaigns for clients in technology, healthcare/digital health, finance, […]

Top 10 Reasons MACIAS PR Delivers Better Results

By Mark Macias There are several rules that MACIAS PR applies to every campaign we launch. I won’t share those internal discussions because they play a critical factor behind our success. However, there is one rule I will share with you from our playbook. Every news angle must be objective – not subjective. PR is […]