Healthcare PR – Strategies to Get your Healthcare Organization on the News

By Mark Macias How do you get your healthcare or healthtech business on the news? If there were a news algorithm to that formula, trust me, the code would have been hacked and posted already. However, there are ways to increase your chances for coverage with the healthcare media by following a few strategies. 4 […]

Healthcare PR – Is it better to work with a Specialist or a Generalist?

By Mark Macias In the healthcare sector, is it better to work with an industry-related PR firm that specializes in healthcare, or will you get better results with a generalist PR firm that works with different types of industries? You might think this is partial advice since Macias PR runs health tech and healthcare PR […]

Healthcare PR as a Patient Lead Generator

By Mark Macias Healthcare PR is one of the most effective ways to introduce your healthcare services to new clients, regardless of whether you are in the B2B or B2C space. Earlier today, I met with a potential client in the B2B healthcare space that gets paid for their services via third-party insurance providers. Their […]

Healthcare and Tech PR Firm MACIAS PR Releases Q4 Media Report

NEW YORK – January 4, 2019 – (Newswire.com) The top tech and healthcare PR firm — MACIAS PR — has released its quarterly media report, detailing the coverage it secured for clients from October to December 2018. In the fourth quarter, MACIAS PR secured national TV segments, newspaper and online features that reached some of […]

MACIAS PR – Why We Deliver Better Results

MACIAS PR was founded by a former Executive Producer with NBC and Senior Producer with CBS in New York. Journalists and industry peers consistently rank MACIAS PR as one of the best PR Firms based on our media deliverables and expertise. PR and Industry Awards In 2017 and 2018, digital marketing peers named MACIAS PR […]

The Best PR Firms leverage Vision, Creativity and Clarity

By Mark Macias The most creative people are typically seen as eccentric or even chaotic with their approach to life. It’s great to approach life with that creative flair, but when it comes to successful PR campaigns, clarity is equally important. The foundation for all creative work revolves around clarity. I’ve seen it in the […]

Award-Winning Journalist and Publicist Releases New Book, ‘Tao of PR,’ Bringing Tactics From Sun Tzu’s ‘Art of War’ to PR

NEW YORK, Jan. 30, 2019 /PRNewswire/ — The award-winning journalist and publicist, Mark Macias, has published a new book – “Tao of PR” – which takes tactics from Sun Tzu’s, “Art of War,” and applies them to PR and crisis communications. The “Tao of PR” takes the famous Chinese military treatise from the fifth century BC and repositions […]

How To Get Your Product on ‘The Today Show’ – PR Analysis

The Today Show is PR opportunity every CEO and business owner asks for. Nearly every potential client says they want to be on the Today Show or Good Morning America when asked who is their ideal audience. It’s not easy securing a placement with these morning show. The available segments are limited between hard news […]

Want to Reach Millennials? Here’s How MACIAS PR did it with a recent campaign

Millennials are now the largest consumer group in the US, with more than 75.4 million members. It’s no wonder brands and companies want to target them. They set emerging trends and with their growing economic clout, Millennials will become a more influential consumer based. We recently secured a media placement for a dating app startup […]

Best PR Firms Dive Deeper for the Story

By Mark Macias I recently read that we’ve explored less than five percent of the ocean. It reminds me of an old journalism saying that real news is what people want to hide, and everything else is publicity. At MACIAS PR, we believe that real news and publicity can work together. When the timely, editorial […]