The Overlooked Consumer Group Every Campaign Should Target – Forbes Editorial

By Mark Macias

I recently wrote a story for Forbes that breaks down a hidden group of consumers that many PR campaigns miss. You can read that Forbes editorial by clicking here. A synopsis of that thought leadership is below in case you are short on time.

The social scientists define emotional motivators as those who are not shy about expressing their feelings; when they “feel,” everyone around them feels, too. And when they like something, everyone knows it. 

When a PR strategy taps into emotional motivators, you can earn a brand ambassador better than any celebrity spokesperson. In my experience, these motivators help bring a higher return on investment for any PR campaign and increase the chances that your brand will spread via word-of-mouth.

Want to learn more? Click here to read my full thought leadership on Forbes.

ABOUT MACIAS PR

MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Marketing peers named MACIAS PR the Best Strategic PR Firm while Finance Monthly named us the Top PR consulting firm from 2015 to 2021. City & State Magazine has named Mark Macias a Top 50 Political PR Player in New York.