Client in the Sunday New York Post

By Mark Macias

The New York Post is one of the most influential newspapers in New York City. It traditionally sets the agenda for local news.

During my time with CBS and NBC in New York, the New York Post was the newspaper read in the morning meetings. Yes, producers and reporters read the New York Times, Daily News, Newsday, Wall Street Journal. But in the morning meeting, they mostly discussed stories in the New York Post.

A few months ago, I discussed a story with a formal colleague at CBS. She quickly asked me, “has it been in the Post? You know these people. They won’t like the story unless it’s been in the Post.”

Why Local TV follows Local Newspapers

This is one of many internal strategies that MACIAS PR leverages with our media campaigns. We identify the local news leader who typically sets the news agenda and target them first. It allows us to essentially introduce our clients to multiple news outlets at once. It’s a strategy that we apply to all of our different client verticals, tech PR, financial, nonprofit and healthcare.

MACIAS PR did this on Sunday with the New York Post. We identified a healthcare, business trend story and pitched it to their Sunday writer. We easily could have sold this story to smaller newspaper outlets, or even TV. But by getting the story in the New York Post first, we pretty much pitched the entire local media market with that one story.

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.