Why People Matter Most with PR Campaigns

by Mark Macias

Over the holidays, I was fortunate enough to travel with my wife to Hong Kong, Thailand and Singapore. New York City is a great place to work and live. As a media strategist, we’re in the center of it all. However, it’s important to get perspective from around the globe on what is truly important in life.

Yes, MACIAS PR understands the importance of publicity for our clients. If we don’t secure media placements and publicity for our clients, our entire team understands the ramifications.

But success is not always as easy to define in life, especially in the rat-race of Manhattan. There is always a larger PR firm around the corner that can eat you up. And, there will always be a younger, ambitious journalist who decides he can make a better path for life by pivoting to PR.

Which brings me to the caption at the top of this blog. When it comes to successful PR campaigns in technology, healthcare or nonprofits, the best PR campaigns put people first.

People Matter Most in Life – and with PR Campaigns

During my time in Singapore, we stayed with one of my best friends from college. He and I go way back – and have experienced more war stories and celebrations together than anyone else in my life. When everyone was asleep one morning, I woke up to get some water and saw this quote from the American philosopher, Ralph Waldo Emerson, on his fridge.

“To laugh often and much, to win the respect and the affection of children, to earn the appreciation of honest critics…. This is to have succeeded!”

This NYC PR firm will always put people first. Our reputation matters more than any one placement. The life of a firm begins and ends with a consistent track record. And that applies both in work and life. Character matters, just as characters matter in PR.

Perhaps, it’s this little life nuance that gives us an edge over other larger PR firms. We understand when it comes to the media, people make the best stories – and that is why you will always see our media strategy focused around people. It’s both a part of our approach and the DNA behind our strategy.

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.