Media Case Study: Congressional Candidate in Virginia

MACIAS PR led the media campaign for Congressional candidate Vangie Williams, from the First District of Virginia in 2018. The District encompasses three media markets – Washington DC, Norfolk and Richmond, requiring a complex strategy that appealed to reporters in both small and large markets.

Our media strategy led to prominent placements with targeted news organizations in all three media markets. 

The publicity we generated helped the challenger come within single digits of beating the Republican incumbent in a solidly Red District. Our campaign had no financial support from the DNC yet we continued to make local and national waves on the media front with the DNC taking notice.

Media Campaign

MACIAS PR created the media strategy, led the entire execution, coordinated all interviews with reporters and media trained the client. We were on a boot-strapped budget yet we still managed to run a publicity campaign securing media attention in all three media markets.

Media coverage included stories with: The Washington Post, The Daily Press, Richmond Times, Prince William Times, Fauquier Times, Digital Journal, The Blue & Gray Press, Blue Virginia, Virginia Gazette, Fredericksburg.com, Bustle, Inside Nova, Potomac Local, WTVR.com, Essence, WTOP, Virginia Mercury, Gazette-Journal, People’s World, Deutsche Welle and Radio IQ. 

Recommendations

“I worked closely with Mark Macias throughout the general election campaign for Congressional can- didate Vangie Williams. Our resources were small, yet Mark and his team were able to get our story in the local news throughout our congressional district, which spans three different media markets. Our weekly strategy calls and quick adaption to the news cycle helped us get exposure with local TV, newspapers and national media outlets – a major feat during a popular midterm election with compet- ing healines. Overall, we had a higher media placement than our opponent, leading several political observers to note that we were running the most organized and competitive campaign for the district in quite some time. I highly recommend Mark for any political communications campaign. He under- stands the public sphere and knows how to shape messaging that’s authentic to the candidate and influential for the overall campaign.”

Sheri Shannon, Campaign Manager

You can see more of media coverage in the document below. If you’d like to schedule a call with Mark Macias, feel free to message him here and schedule a call. You can also get a free PR estimate by clicking here and answering a few quick questions.