How do you measure PR campaign success?

By Mark Macias

Clients are always asking us, “how do you measure PR campaign success?” Media placements are one of the easiest ways to evaluate the success of a PR campaign because it is measurable by viewers, influence and conversation.

Roughly 5 million people pick up the Wall Street Journal daily – and that doesn’t include the number of online readers who find their stories from search engines, news sources or social media feeds. A story in the WSJ¬† reaches influencers who lead the conversation. It brings credibility and exposure that no amount of introductions can make in a single day.

So how does Macias PR compare when it comes to media placements? Here’s our showcase reel of what we have delivered for our clients with the media. Oh – and this is only from the past 30 days. We don’t brag. We just work harder and think smarter.