By Mark Macias
Clients are always asking us, “how do you measure PR campaign success?” Media placements are one of the easiest ways to evaluate the success of a PR campaign because it is measurable by viewers, influence and conversation.
Roughly 5 million people pick up the Wall Street Journal daily – and that doesn’t include the number of online readers who find their stories from search engines, news sources or social media feeds. A story in the WSJ reaches influencers who lead the conversation. It brings credibility and exposure that no amount of introductions can make in a single day.
So how does Macias PR compare when it comes to media placements? Here’s our showcase reel of what we have delivered for our clients with the media. Oh – and this is only from the past 30 days. We don’t brag. We just work harder and think smarter.