Gen. Z Consumer Market Survey Reveals What Motivates this Generation to Buy

The consumer market changes quickly, and Gen. Z is leading the charge. It seems like yesterday we were discussing how Millennials were disrupting the workforce. Now, there’s a bigger change in business right around the corner.

In less than 5 years, Generation Z is projected to overtake Millennials when it comes to buying power. If you’re trying to sell any product or service, you better learn quickly how to target this sophisticated group of consumers.

Unlike previous generations, social media won’t close the deal. And forget about TV ads. So how do you reach and motivate Generation Z?

MACIAS PR recently worked with the online news portal, Brooklyn Chatter, to gain more insight into this generation. Read on to see what our online survey found.

How to Reach and Motivate Gen Z

Brooklyn Chatter creates content for Gen Z and wanted to hear their views in a post-pandemic world.

Our survey found Generation Z wants it both ways when it comes to working from home and going into the office. The survey revealed more than half – 52 percent of Gen. Z – say they want to split their work time between the office and home.

Roughly 27 percent of Gen. Z participants say they want to spend all 40-hours at the office. And in a surprise twist, only 2 percent said they wanted to continue full-time with this remote working.

How Gen. Z Views Social Media

Many startups rely heavily on Facebook and Instagram for their customer pipeline. If your business is using these social media sites for customer aquisition, you might want to start thinking about new alternatives.

Unlike Generation X, which is on Facebook, Generation Z has already tuned it out. Our survey revealed Gen Z is not turning to Facebook like older generations.

Instagram continues to be the most popular social media platform for Gen Z. 60 percent say that’s their first choice, followed by Tik Tok (22.5 percent) and Twitter (10 percent). In a surprise twist, Reddit popped up on the survey with 5 percent of Gen. Z say it’s their go-to source for social media.

When it comes to wealth, 47 percent of survey participants believe the current system prevents their generation from achieving wealth; 27 percent believe that if a person works hard, he/she can achieve anything; 25 percent want to replace capitalism.

Where Gen Z Wants to Live after the Pandemic

Everyone is talking about how COVID ignited a rapid move from the cities for younger generations. And it’s true that large cities, like New York and Boston, had a population deficit in 2020.

But when the pandemic ends, don’t look for this younger generation to go off the grid in Iowa or Wyoming.

An astonishing 65 percent of those surveyed say they want to live and work in a big city like New York, Boston, or LA over the next 2-3 years.

Only 10 percent said they want to “leave the grid” and move to a small town. 12 percent said they would like to move back home, and another 12 percent said they’d like to move to another country.

How Gen Z Survey was Conducted

MACIAS PR surveyed 2,240 Americans, ages 18-24, from March 18 to 29th. The online survey targeted these consumers with online questions at popular news sites they visit. In addition, the survey was shared by popular Gen. Z groups – Her Campus, Gals in Journalism and the Young Journalist Community.

If you’re interested in conducting a survey or scientific poll, MACIAS PR can help. We’ve run political polls for Congressional candidates and consumer surveys for different clients. Reach out to us if you’d like to hear more.