Marketing Case Study for B2C Service Sector

MACIAS PR led the PR and marketing campaign for Provident Loan Society – an alternative lending organization based in New York. We leveraged the media, social media and content to grow their consumer brand with consumers.

Over the course of our 5-year partnership, MACIAS PR helped grow their customer base with college students, business owners, immigrants and consumers with no credit. Our targeted media campaigns in Spanish and Mandarin also introduced their services to new immigrants who had no credit and were prime customers.

Their former CEO and CMO of Provident Loan Society both credit MACIAS PR with increasing their revenue and growing their customer base. You can read their testimonials on Linkedin.

Earned Media Exposure

MACIAS PR led the entire media campaign from conception to execution. Our team identified stories of interest, gathered the elements, pitched targeted reporters and news outlets, and coordinated the interviews.

Our media approach led to stories with: CNN, New York Post, ABC 7, FOX5, NY 1, PIX 11, Metro New York, Investors Business Daily, Crain’s Business Magazine, Univision, Inc., Entrepreneur Magazine and others. Here’s a closer look at some of that media coverage.

Digital Marketing, Social Media and Content Creation

In January 2017, Provident Loan Society expanded our scope of work and asked us to take over their content and digital marketing with the goal of increasing their organic web traffic. Our strategy was focused on creating engaging content around trending topics.

We saw immediate traction following our execution, growing their traffic year-over-year from 2017 to 2019. The increased web traffic began showing up in the first month.

You can review the entire case study by clicking here. Or if you’d like to schedule a call to discuss more, click here.


Our founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named him a PR Power Player in New York in 2024 and 2022, while marketing peers named MACIAS PR the 2017-2020 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year.Posted in Client Case StudiesUncategorizedTagged best pr agencies consumer brands nycbest pr agencies for consumer facing brandsbest pr agencies nyc consumer productsbest tech pr agenciesmacias pr