By Mark Macias
I spoke with a potential client from a family office yesterday and he asked me about videos. Do I think they are helpful? How do we leverage videos for more exposure? How can videos help his brand?
Google doesn’t reveal much about its search algorithms, but it does admit websites with videos get higher priority with their search engine. So how do you leverage videos into content that other news sites will pick up?
MACIAS PR frequently organizes panels and events for our clients in finance, healthcare and tech. In the video below, you can see a hedge fund panel that MACIAS PR hosted for fund managers and service providers. But others who didn’t attend that hedge fund forum also got to see and hear this panel after a hedge fund site published these videos.
How do you get your video published by news sites?
I can’t give away all of our strategies and approaches, but you can see the final result by clicking here.
Yes, videos can be effective on your own website, but when you leverage that content with other sites, it becomes even more valuable. If you are trying to raise the profile of your brand, reach out to MACIAS PR. We can share more examples and give you a customized strategy on how we can leverage videos to introduce your brand to new clients.
Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.