MACIAS PR Launches Scientific Political Polling Services to Measure Voter Sentiment

The New York political consulting and public relations firm, MACIAS PR, has announced it’s now conducting scientific political polls with margin of errors as small as +/-3 percent that can help candidates better target voters.

The founder of MACIAS PR, Mark Macias, says these polls provide data-driven political insight on voters’ sentiment and ignite new opportunities to position candidates into the news cycle.

MACIAS PR has run media campaigns for Congressional and US Senate candidates across several states, including for an unknown Congressional challenger who defeated an incumbent in New York. Macias also consults a member of Congress.

The firm has secured coverage for its political clients with CNN, NPR, CNBC, Politico, Chicago Tribune, New York Times, Washington Post, as well as with local and national segments on Spanish TV – in just the past quarter.

“Political polls with margin of errors have historically only been available to powerful incumbents or heavily funded campaigns, but that’s changing,” said Macias. “Our firm has invested in technology and formed partnerships that enable us to run scientific polls on the same scale as presidential political pollsters. These polls come with the same margin of error as those national polls, and can fit any candidate’s needs or budget.”

Macias says an effective poll can reveal issues most important to voters and who is more or less likely to support the challenger over an incumbent. Polls can also reveal vulnerabilities and strengths with challengers that can assist with media campaigns.

“We craft our polls with the news agenda in mind, making sure the questions will stand up to any scrutiny from reporters and editors,” said Macias. “We can also keep poll results confidential when needed.”

Macias is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a frequent contributor with CNBC and The Daily Caller, providing political, crisis and branding insight on businesses and candidates in the news. He founded the firm in 2009.


Marketing peers named MACIAS PR the 2019 Strategic PR Firm of the Year, awarding it the ACQ5 Award for its innovative media campaigns. This is the third year in a row that MACIAS PR won this award. In 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year, and the 2015 PR Consultant Firm of the Year.

“Successful political campaigns are always driven by the news coverage,” said Macias. “Our expertise in journalism and the media give our firm an advantage when it comes to generating news coverage. Our relationships with reporters span different industries that also give us new opportunities to sell our political clients to reporters.”

MACIAS PR has run media and branding campaigns for clients in technology, healthcare and digital health, biotech, finance and nonprofits. The firm has secured stories for these clients across Tier One media outlets, including the Wall Street Journal, USA Today, New York Times, CNBC, CNN, NPR and others.

Political candidates interested in receiving a PR estimate can click here to get an online proposal. They can also schedule a preliminary consulting call by clicking here.