The tech and healthcare public relations firm, MACIAS PR, is celebrating 10 years of business, growing from a boot-strapped agency into an award-winning full-service public relations firm.
Over the last ten years, MACIAS PR has led media and branding campaigns for clients in technology, healthcare/digital health, finance, politics and the nonprofit sectors. Their clients have ranged from boot-strapped startups with no messaging in place to established companies with international brand recognition.
In 2015, MACIAS PR won its first industry award when Finance Monthly named MACIAS PR the PR Consultant Firm of the Year; In 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year based on the firm’s media deliverables and expertise; And in 2017 and 2018, marketing peers named MACIAS PR the Strategic PR Firm of the Year, awarding it the ACQ5 Global Award in public relations.
The founder, Mark Macias, started the firm after an extensive career with NBC, CBS, American Journal, KTVK and The Arizona Republic. He was Executive Producer with NBC, Senior Producer with CBS in New York, and Investigative Producer with the nationally syndicated TV program, American Journal. Macias started his journalism career with the Arizona Republic and KTVK-TV 3 in Phoenix. He’s also the author of the business book, Beat the Press: Your Guide to Managing the Media, and a contributor with CNBC.
“Potential clients and competitors always try to figure out how we succeed on such a large scale,” said Macias. “Journalism is at the root of our strategy. Our firm continues to dig deeper, searching for the best angles to position our clients in the news. We won’t promote fluff or engage in hyperbole. Instead, we look at the timely news cycle and find ways to position our clients in it.”
Macias credits that editorial approach with helping his firm secure prominent media placements with the NBC Today Show, Good Morning America, USA Today, Wall Street Journal, CNBC, New York Times, Bloomberg and others.
The Growth of MACIAS PR – 10 Year Business Anniversary
MACIAS PR has expanded its services since it was founded in June 2009. The firm has designed, created and launched mobile apps for clients in the mortgage, entertainment and healthcare industries. It also brought transparency to the PR industry earlier this year with a new service – FreePRQuote – allowing businesses to learn the cost for any PR campaign. MACIAS PR frequently produces videos for clients, leveraging the visuals for media campaigns.
In 2018, the firm built the entire digital infrastructure for an Off-Broadway play that debuted in New York City. MACIAS PR created the play’s website, managed their social media and led their marketing strategy that led to several shows getting sold out. The play – The King, The Final Hours – was also featured on local and national news outlets, including the New York Post, NY 1, Catholic TV, Channel 11 in New York City, Broadway Box and others. It is now being reviewed by more than 40 theaters across the country for the 2020-2021 theater season.
“Our team is always looking for new angles and approaches to inspire future campaigns,” said Macias. “All of these creative outlets and campaigns introduce us to more reporters. It also gives us opportunities to test out new messaging with reporters. And since we’re in the heart of New York City, we are in the center of the media capital of the world. Our media rolodex is strong and personal.”
MACIAS PR Launches Growth Hacking Services
MACIAS PR is now in the process of testing a new growth hacking strategy under, MACIAS LABS, a new digital marketing process that leverages technology, content and strategy for maximum brand exposure.
“We don’t know what the next 10 years will bring for this firm, but we have a really good understanding of where the industry is going,” said Macias. “I can guarantee you, we’re already testing out those strategies before they have even hit the mainstream.”
Clients interested in getting a customized media strategy from Mark Macias can email him at firstname.lastname@example.org.