By Julianna Alvarado
It’s difficult to stand out in today’s cluttered social media world.
Facebook alone receives more than 4 million likes every 60-seconds. Consumers upload 300-plus hours of video every minute to YouTube. And Instagram will collect more than 2 million red hearts before you even finish reading this story.
With this constant stream of content, you need creative content that stands out.
MACIAS PR recently released a video that transported viewers back to the 1920s. We posed the question, “What happens when an actress reveals she wants fame in the 1920s?” and it seemed to spark people’s curiosity.
In just over a week, the video has generated close to 2,000 views on YouTube, and reached more than 1600 people on Facebook. Another 500 consumers actively went out of their way to click on the video and watch it on Facebook.
This 1920s video was successful because it utilized several approaches that drive social media. Here are some of the tactics we used to generate traffic towards our post.
#1 – Be Visual
Living in a scroll-down culture, our brains selectively process the content we see. A striking visual is not only important but necessary, as marketing research shows that visual content is 40 times more likely to get shared on social media than other types of content.
#2 – Understand the Message
Before you create any post, know the message you want to convey. Having a clear message during the production of your video/photo will enhance the clarity of it, leaving no room for misinterpretation.
If you watch our video, you know quickly what the message is. An aspiring actress wants fame, but she doesn’t know where to begin. That’s when curiosity is piqued and the story lures you in.
#3 – Communicate the Angle
All content needs an angle. With the millions of postings floating around on the web why should someone click on yours? We stay away from clichés and are smart about the content position. The angle of our video? We are the best PR firm from the future.
#4 – Keep it Interesting
Our video was centered around a 1920s theme: flappers, mobsters, fame, Times Square and jazz. The interesting themes from the 1920s draws people into the story. Even though there is no clear connection between PR and the 1920s, we created one in order to produce an original and exciting piece of content.
#5 – Be Mobile Friendly
In the 21st century, all content must be mobile friendly. Roughly 80 percent of all social media interactions occur on a mobile device, according to MarketingLand. We always make sure to double check that our content is working correctly across all devices to avoid losing consumers, since no one wants to wait around for something to load, instead they will just move on to the next thing on their feed.
#6 – Leverage all Social Media Platforms
Lastly, make sure to share the content across platforms—Facebook, YouTube, Instagram, Linkedin, and Twitter. The “mere-exposure effect” says consumers are more inclined to engage in something that they are familiar with. If they see your post on different platforms, and recognize it, they are more likely to interact with it. We always share our posts on Facebook, YouTube, and LinkedIn so it can reach the maximum amount of people.
Want some help with your social media strategy? Send us a message. We’ll work together to find creative messages to raise your profile on social media.
Macias PR was named the 2017 Strategic PR Firm of the Year and 2016 and 2015 top PR Firm of the Year – USA by Finance Monthly. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.