It’s great to have a product or service that is for the masses, but when it comes to the media, your campaign will be more successful if you narrow down the target. The more targeted a media campaign, the better ROI it will bring to your business.
Just recently, we secured a profile story on our Congressional client on People en Español. This wasn’t just any media placement with the Spanish media – it was one that was extremely targeted and strategic on our end.
Our Congressional client wanted to reach the Latinx community so that she could introduce her brand to them. This is why we created a unique profile story on her and reached out to reporters with the largest Spanish readership in the US – People en Español – which reaches 7.1 million Latinx readers every month.
This media placement is a perfect example of how our team works to secure targeted press coverage. We consistently introduce our clients to the public, getting their story told to the consumers they specifically want to reach.
Even though our stories vary by industry, we never push promotional material to reporters. It’s a critical differentiator that separates MACIAS PR from other PR firms. We only sell the news story that positions our client in the center of it.
The Importance of Reaching Your Targeted Audience
What good is it to get a great story in a publication that your clients don’t read?
Sure, you can use the placement to promote your product or service in other avenues, but it would be better if your story was in a magazine, online publication or newspaper that the consumers you want to reach will read on their own.
Remember, the first step you should take when it comes to starting your own public relations campaign is identify a narrative that is interesting, fresh and most importantly, focused with a targeted audience.
About MACIAS PR
Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a frequent contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and The Tao of PR.