How to create a media narrative

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I like to give PR tips on our Facebook page. Earlier this month, a tech startup entrepreneur inspired a post after she said she spent 30 minutes on the phone with a New York Times reporter, but her business was never mentioned in the final story. She never identified a media narrative. It led to this post:

PR Tip of the Day: A great narrative is important when dealing with reporters, but your pitch must always include enough intrigue that the media can’t do the story without you as the expert.

On a macro level, this is similar to what we are seeing right now with VP Joe Biden’s potential entry into the race. Will he run or won’t he run? The suspense is putting Biden in the center of the narrative, which if he decides to run, will give him an advantage with his media campaign.

How can intrigue work to your favor with the media?

Click here to read the media analysis I gave to CNBC and how VP Joe Biden is using it to his advantage.

Macias PR was named the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. The firm was founded by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Macias is a weekly contributor with and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias PR has run media campaigns for tech startups, financial groups, service providers, nonprofits and politicians.