How Public Relations can Help Develop New Business

There’s a popular question we frequently hear from business owners: How can PR grow my business, and how do I measure it?

I’ve written extensively on here and other outlets, like Forbes and Entrepreneur, on how to measure the ROI of PR. You can read those articles here.

A successful PR campaign must be targeted to the right audience for the best results. A PR campaign that is focused around business development should always target publications that your customers read.

This is one of the strategies that MACIAS PR takes with every campaign. We are driven by results that delivery metrics that your business needs.

One of the first questions we ask potential clients is – what is the purpose of this PR campaign? The answer will help us develop an effective strategy that gets your product or service in front of customers.

So how can PR help you close sales?

How PR can Help your Business Close Deals

A crucial component for closing a deal always revolves around credibility. Does your business have the experience and skill sets to do the work for the client? PR helps in this area.

Here’s a closer look at how this can help. If you’re a lender, targeting businesses that need short-term financing, wouldn’t it be helpful to be in Forbes? That’s what we did for our collateral lending client. We secured a story in Forbes where their CEO gave advice to entrepreneurs who needed financing. This story immediately introduces their services to potential clients via a story. The article also helps with your credibility.

Brand identity development should focus on your unique selling points for your business. The best PR firms will define a media strategy that targets your audience, and identifies key media outlets that will want to tell your story. 

The Cost for PR Lowers Drops Over Time

Over time, the increased visibility from your PR outreach, combined with a solid business reputation will drive more customers to your business. Keep in mind, no business can buy these stories in the local and national news. And bringing an even better ROI, the cost of your PR campaign will drop over time since these news stories stay on the web long after your PR campaign is over.

Need help driving clients to your business? Reach out to MACIAS PR or Mark to schedule a call. You can click on the button at the bottom of this page to speak directly with us.

Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a frequent contributor with CNBC, Forbes, Entrepreneur and author of the books, Beat the Press: Your Guide to Managing the Media and The Tao of PR.