How Much Does PR Cost – New Calculator Reveals Cost

No more guessing the cost how much PR costs. MACIAS PR has unveiled a calculator to help you figure out how much any campaign will cost.

Our calculator will give you a customized rate based on your time frame and publicity needs. It’s not a generic calculator where one size fits all. Because we all know – PR is never one size fits all.

Click here to get your free PR quote.

How does PR Typically Work

PR can range from a few hundred dollars to thousands of dollars a month, depending on the size and complexity of your campaign. When breaking down the cost of PR for your business, it’s important to consider both the short- and long-term goals. 

Do you want to attract new customers or increase visibility for your brand?

Short-term PR campaigns may involve paying for press releases distribution or pitching relevant newspapers, magazines, or online publications. Longer term strategies might include launching a social media marketing campaign, or creating content that is optimized for search engines.

How to Hire the Best PR Agency for your Business

The founder of MACIAS PR wrote an article in Forbes that helps you identify the best PR agency for your business. You can read that story in Forbes by clicking here.

Generally speaking, if you want to launch a national campaign, your business will be better positioned with a PR agency working on East Coast time. As Mark Macias summarized in that Forbes article:

The debate over the day’s news agenda typically starts at 9 a.m. EST for national news organizations. It doesn’t matter if it’s 24-hour cable news, the networks or syndicated programming; this is the meeting when everyone comes together to share their thoughts and opinions on what the news should be for the day.

How to Measure PR Spending

There are a number of different ways to measure PR spending, but the most common metric is called “cost per thousand.” This measures how much it costs to generate one additional online article or tweet.

In order for your business to be considered high-value by potential customers, you will need to spend at least $200 per thousand on PR each month. However, this figure can vary widely based on industry and the region where you live.

Overall, PR spending should be a part of your overall marketing strategy if you want your business to reach its full potential. By investing in targeted content creation and social media advertising, you can help raise awareness about your brand and attract new clients or followers.

Want to learn how to measure the ROI of PR? Here is another article Mark Macias wrote for Forbes that summarizes how to put a value on your PR campaign. Click here to read that.


Marketing peers named MACIAS PR the 2017-2021 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named him a PR Political Power Player in 2021.