How Digital Marketing and Branding Can Help Grow Your Business

According to a study by Harris Interactive, digital marketing is now the most effective way to grow a business. Their researchers looked at 156 businesses across eight industries and found that digital marketing contributed to a 66 percent increase in revenue and 68 percent increase in customer lifetime value.

And for good reason – digital marketing is effective, efficient, and affordable. The online footprint for every consumer and business has been steadily increasing over the last decade. You don’t need to be tech savvy to realize that consumers are watching more TV online and turning to the web for all their answers.

What is digital marketing?

Digital marketing is the use of digital technologies to create, capture, and deliver brand awareness. As a group, digital marketing uses different technologies – like mobile apps, email marketing, quality content – to convert leads into sales through various channels.

Here’s a closer look at the four most popular digital marketing channels, which MACIAS PR can use with your campaign.

4 Types of Digital Marketing

Digital marketing can be divided into four main categories: social media marketing, email marketing, PPC (pay per click) marketing and search engine optimization.

Each digital component has its own benefits and strategies, and is essential for businesses of all sizes but social media is the most direct way to connect with customers. Email marketing can be a powerful tool for building relationships and communicating with customers about offers, news and updates.

PPC (pay per click) marketing is a marketing strategy that uses online advertising to bring in new customers. Unlike PR, you pay by the click, and when that campaign is over, you don’t have anything in the digital world to show for it.

Search Engine Optimization or SEO helps with the ranking of your website. When done effectively, your website will appear on the first pages of Google. An example is MACIAS PR, which appears on the first page of Google when you try to find the best healthcare or tech PR agencies.

Best Practices for Effective Digital Marketing

First and foremost, you need to continually measure the effectiveness of your digital marketing efforts to assess how your digital footprint is appearing to your customers. If you’re an established business, email marketing should be put into place. But be careful with the content. No one wants to read spam, and your customers are no different. When creating an email campaign, make sure your content provides new insight or educates your audience in some way.

Social media is great for connecting with customers and can help drive traffic to your website or blog. But always make sure you are creating consistent and up-to-date content for your customers.

If you follow these steps, you will be on your way towards creating a powerful digital marketing plan. If you need help with execution, or have questions, message us by clicking here.


Marketing peers named MACIAS PR the 2017-2021 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named him a PR Political Power Player in 2021.