Holiday PR – Getting your Product on the News for holidays

By Mark Macias

What are the best ways to get your retail products in front of potential customers for the holidays?

During my time with NBC and CBS, I was bombarded with gifts and story ideas for potential holiday gift segments. And I wasn’t alone.

Producers, reporters and editors are now getting story ideas pitched to them around the holidays. It can be one of the most difficult times of the year for coverage – unless you execute the publicity campaing right.

MACIAS PR ran a targeted local media campaign for an Internet retailer that was trying to sell their product as gifts for the holidays. Our targeted campaign led to big TV segments and stories in New York with FOX 5, PIX 11, Metro New York, Urban Daddy, Self Magazine, Well & Good Magazine, and others. So how did we do it?

How to get your holiday gift on the news?

There are no rules when it comes to media coverage but there are guidelines MACIAS PR continually follows for our holiday PR strategy.

1) We identify unique angles – and avoid pitching stories that are already out there.

2) Our team identifies the characters needed for the story for both online and TV news organizations.

3) The MACIAS PR strategy and execution focuses on editorial principals that news organizations actually follow.

4) Our team pitches stories internally before we reach out to any reporters.

A prominent feature in a targeted publication is better than any advertisement during the holidays. A story on your product or service is more credible and more affordable. It also introduces a new marketing tool for your advertising campaign. Message us at the bottom of this screen (green button) if you would like to discuss a customized strategy for your firm. Or click on our free PR estimate button here.

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.