By Ariana Benhuri
CNBC is a global business news source with a reputation that is unrivaled. It’s typically the first source for executives when it comes to updates on the markets and business news.
Earlier this month, CNBC published a story that took a closer look at how technology was disrupting the weight loss industry. Much of the feature was focused around our digital health client and their technology. The story talked about how our client is more innovative in their weight loss approach. It’s a more virtual and personal approach that is customized.
How MACIAS PR secured a story with CNBC
MACIAS PR takes a personalized and customized approach with every client. We listen to our clients and create stories based on their needs and targeted customers.
The weight loss industry is very crowded right now. It’s not easy to stand out from the competitors, especially when it comes to weight loss programs. In the case with our client, we explained how they are not a diet, or even a points system, like the industry giant advertises. Instead, it’s a behavioral change program that focuses first on the mind.
We also focused on peer reviewed research, which was cited in the story as proof that our client’s weight loss program works.
If you’re in a crowded space and need to stand out, feel free to reach out to MACIAS PR for a customized strategy that will lead to similar results.
Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark MAcias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.