Growing your Business with PR – CEO Perspective

healthcare pr firms
A CEO looks at life differently. Here’s why it makes a difference with PR

By Mark Macias

With Macias PR, you’re not working with a junior account executive. You are always working directly with the owner of the firm – an experienced media strategist who has a financial stake in your success. There is a quantitative and qualitative difference when it comes to working with a media strategist who is financially aligned with your goals.

During my time as an Executive Producer with NBC and Senior Producer with CBS in New York, junior publicists would always pitch me story ideas that had no editorial or news value. I could discern quickly that many of these publicists didn’t have a stake in the company. In some cases, they didn’t even have a personal interest in their client.

They were doing PR to pay the bills.

Macias PR has a Financial Stake in Your Business

We know that our clients rely on our publicity to help grow their business. It’s a responsibility that I – as the owner of the firm – take seriously.

I know what it is like to manage a budget, market a business, sell to clients and make sure the lights are turned on every day. It’s a responsibility that I share with many of our clients.

And this is one of the many reasons why we quantitatively deliver better and more media placements than any other PR firm. Yes, that is a bold statement that might seem subjective, but it’s not. If you compare the media hits that our team delivers for our clients on a consistent basis, you will see a more successful media strategy and approach.

In the month of August, our hard working team delivered media placements for our clients with Forbes Magazine, Channel 11 in New York, WABC-TV in New York, Channel 7 in Washington, DC., Channel 9 in North Carolina., Bloomberg and others. We get excited when we secure these interviews and stories for our clients because your success is our success.

Why Words Matter in PR

Potential clients frequently tell me how their last PR firm failed them. They over-promised, under-delivered. They didn’t secure any media placements and were slow to respond. I hear it all the time. Last year, a CEO stated it best to me in a conversation: My business is dying. We are sick and our current PR firm doesn’t seem to care. If I’m sick, a doctor helps me. This PR firm is letting me die.”

We took over the PR campaign for that business and have now worked for over a year for that CEO. Our team has consistently secured prominent media placements with major trade and consumer publications. His business is no longer dying.

Words matter in PR. This business has my name on it; my reputation is at stake. Our team knows what we – as a firm – stand for.

As a journalist, TV producer and Executive Producer, I was always proud of my work. I didn’t do a job “half-way”, or phone it in. I outworked others and my journalism peers recognized my work with five Emmy nominations.

Today, it’s no different with my PR firm. It has my name on it and you can rest at night knowing that even as I am walking home from work, or resting in bed, I am thinking of new ways to help grow the business of my clients. All of them.

Macias PR was named the 2015 and 2016 top PR Firm of the Year – USA by Finance Monthly. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.