By Mark Macias
Forbes is one of the most influential publications when it comes to reaching business leaders. The publication also employs some of the smartest journalists in the biz, making it that much harder to secure placements.
Today, MACIAS PR secured a thought leadership placement with Forbes. Read the editorial, Thinking of Starting a Business in 2018? Here’s your Introduction to Alternative Lending, by clicking here.
This was the fifth media placement MACIAS PR secured with Forbes in 2017. Hopefully that track records provides a little more proof on why there is substance behind this advice.
Here’s some insight on how MACIAS PR secured that story with Forbes.
Notice the title of the editorial, “Thinking of Starting a Business in 2018?” News is frequently cyclical. There are different times of the year when stories will gain traction.
In January, the media likes to predict what will happen in the upcoming year. Likewise in May, it’s a forward view towards summer. Reflection always occurs at the end of the year. It happens in your life – as well as with the media.
The Media Works in Cycles
If you watch the news closely, you’ll discern these cyclical trends. Our approach leverages this media trend. It’s why we positioned this thought leadership around the upcoming year by providing solid insight for aspiring entrepreneurs.
But securing thought leadership in Forbes requires more than a timely angle. The best PR firms understand they must sell credibility and a concept that is rarely heard. We sold the CEO of our financial client based on his 30+ career in banking. It was an easy sell because he is credible and has great insight that is rarely heard.
Reach out to MACIAS PR if you would like to hear some analysis on how we would pitch your business or brand to Forbes.
Finance Monthly and ACQ5 5 -an international industry award- named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized the firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.