By Julia Martyn
Local news stations are always seeking current and consumer friendly stories to share with their viewers. 9 On Your Side, a WNCT news station that reaches all of eastern North Carolina, recently ran a TV segment featuring one of our clients – a mobile app that gives consumers the prices for any RX drug in their area.
A story in the local news requires a different media strategy than a TV segment on a national news outlet, like CNN or Fox. More often than not, a local station will run a story that voices concerns or offers advice that will benefit the viewers in their area specifically. As a media strategist, you need to always be aware of the local landscape and position your story in the center of it.
What do Local TV Stations Look For?
The best publicists are no different than savvy consumers. They want to save money on daily expenses. A pocketbook issue impacts all consumers and the best publicists know how to leverage it. 9 On Your Side in North Carolina is a consumer segment that educates the local community on money-saving issues, so a TV story in this segment was very targeted.
But our team didn’t just pitch a story around our client’s claim that they know how to save money. We also provided data and statistics that showed consumers where they could find the best prices on their RX drugs. In this segment, consumers in the Greenville area learned where to get the best price on any prescription drug.
Can You Get Your Story on a Local Station?
Macias PR has secured local TV segments in markets across the country. From smaller markets in North Carolina to the biggest market in the country – New York City – our track record is consistent. If you would like to set up a call to hear how we can help get your story on the local news, just message us here.
Macias PR was named the 2015 and 2016 top PR Firm of the Year – USA by Finance Monthly. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.