By: Amanda Anderson
Forbes Magazine is a brand of journalism that reaches influential consumers and business leaders. A feature in this publication instantly raises your profile, lends credibility to your brand and introduces your product or service directly to influencers.
No amount of money can buy a news feature with this publication. Sure, you can buy an ad in Forbes for $114,421, according to Alliance for Audited Media, but that doesn’t bring the credibility as an actual news story.
So what’s the strategy for getting a story in Forbes?Last month, Macias PR secured a feature for our tech accounting client in Forbes. It was just the latest high profile editorial positioning our client as a thought leader in finance, technology and accounting. The Forbes story was also selected as the editor’s pick of the day, bringing the client even more targeted exposure and credence.
B2B PR – How to Get your Story in Forbes
It takes a different kind of editorial thinking to get a feature placed in Forbes. A story in this publication requires a strong, enterprise angle. It can’t be old news. It must be fresh and cutting edge.
The publicist also needs to know how to position the story and client so it doesn’t sound like a commercial. Smart and experienced reporters can read right through. It must reveal insight and advice that only a thought-leader would understand.
In this latest editorial secured by Macias PR, our client gave advice to startups on how they can get their books in order for investor fundraising. The story explained from a timely perspective how times are changing for investment dollars and why startups need to be aware of this seismic shift.
We also backed the story up with statistics that showed startups are raising 20 percent less capital than in the previous year.
It was no longer a subjective story but framed as an objective story. You can read the story here.
With a monthly reader-base of 50 million people, every business can benefit from a story in Forbes, regardless whether your business is B2B or B2C.
Can you get my story told in Forbes?
Don’t be afraid to ask your PR team what is their strategy and approach for getting your story told in Forbes. If you hear a vague answer, be leery; A story in Forbes is always sold with facts and details.
We have another story scheduled to run in Forbes this September.
Macias PR was named the 2015 and 2016 top PR Firm of the Year – USA by Finance Monthly. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.