Get your Business into the Conversation – PR Examples

By Charlotte Knobben

If you want to get your business into the conversation, you can learn a lot from Starbucks.

Earlier this week, Starbucks dominated social media feeds and got everyone talking about their brand. It didn’t matter if you were on Linkedin, Facebook or Twitter, Starbucks closing their doors for diversity training was trending.

So why was this so intriguing to consumers and the media? It’s unusual for any business to shut their doors for training. Throw in a publicly traded company, like Starbucks, and millions of dollars were at risk for the sole purpose of training employees.

What can your business or brand do that is unconventional, unexpected or even progressive? You may not be able to shut your store for 4-hours, but perhaps there is another creative way to align your business with a higher cause.

How to get consumers talking about your brand

MACIAS PR leveraged Starbucks to get our brand in the news. CNBC and KCBS radio both interviewed the founder of this firm for PR and branding insight.

“Brands and employees go together and if one or the other isn’t aligned, a crisis will brew,” Macias told CNBC. “In the case with Starbucks, where baristas come from different communities and backgrounds, it’s inevitable that these different cultures and community backgrounds will ignite different actions and approaches to situations.”

KCBS radio in Los Angeles also turned to Macias for commentary and insight on this story.

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.