By Mark Macias
Here’s an example of how a media campaign can build on itself.
MACIAS PR recently secured a high profile story in the New York Post that positioned our financial client as a consumer watchdog. The article explained how Payday Lenders are preying on New York City’s poorest residents.
Earlier this month, another publication – The Jewish Voice – picked up the story.
How Media Campaigns Build on Themselves
The Jewish Voice an influential newspaper in New York City. It has a loyal readership that has built it into the largest Jewish classified ad section in the US, according to Wikipedia.
This original story appeared in the Sunday New York Post business section and it was a front page hit. The media can’t always find new, enterprise angles. Sometimes, they recycle other enterprise stories, which is what happened with this campaign.
During my time as an Executive Producer with NBC and Senior Producer with CBS in New York, I frequently “borrowed” ideas from other news markets. When I had a story slot to fill, but no idea, I looked for other enterprise angles in the news.
The MACIAS PR Approach to Media Campaigns
Our team consistently secures top-tier placements from our creativity. And when a story is a hit, we share it with smaller organizations, like we did with the Jewish Voice.
MACIAS PR never rests. We don’t look at the Sunday front page and say “nice job.” Our team is continually brainstorming on new ways to leverage old stories.
Macias PR was named the 2017 Strategic PR Firm of the Year and 2016 and 2015 top PR Firm of the Year – USA by Finance Monthly. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.