By Mark Macias
The Empire State Building is across the street from our office, so we see that powerful monument every day. The iconic monument reminds why a solid foundation is needed for any building or media campaign to outlast time.
Before MACIAS PR launches any campaign, we always make sure we have the elements and foundation for a successful media campaign. We don’t just start pitching reporters. We don’t “spray and pray” which is a common phrase you hear at other PR firms.
No, MACIAS PR focuses on the foundation first.
A Strong Foundation is Needed for a Successful PR Campaign
It’s always why #alwaysfreshPR is our hashtag. PR must be always fresh if you are going to continually succeed with media placements. So if you’re looking to launch a successful media campaign out of the gate, begin at the bottom. Start with the foundation and build up from there.
Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.