Empire State Building and MACIAS PR – What they have in Common

By Mark Macias

The Empire State Building is across the street from our office, so we see that powerful monument every day. The iconic monument reminds why a solid foundation is needed for any building or media campaign to outlast time.

Before MACIAS PR launches any campaign, we always make sure we have the elements and foundation for a successful media campaign. We don’t just start pitching reporters. We don’t “spray and pray” which is a common phrase you hear at other PR firms.

No, MACIAS PR focuses on the foundation first.

A Strong Foundation is Needed for a Successful PR Campaign

It’s always why #alwaysfreshPR is our hashtag. PR must be always fresh if you are going to continually succeed with media placements. So if you’re looking to launch a successful media campaign out of the gate, begin at the bottom. Start with the foundation and build up from there.

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.