By Mark Macias
Business owners and entrepreneurs frequently make assumptions with me. They tell me, “you must know a lot of people in the media.”
And yes, I do know journalists, reporters and producers across the US. But honestly, those connections don’t lead to media placements. Yes, sometimes these former colleagues can assist but the friendship never directly leads to a media placement.
So what does? Stories that are newsworthy.
In business, who you know helps, but when it comes to the media, the rules of the game change.
Want to hear more? Watch the video that goes more in-depth.