By Mark Macias
There’s a lot confusion around PR and SEO. I hear it frequently from both clients and potential clients, as they co-mingle these two terms.
PR and SEO might seem similar on the surface but their approach requires a different strategy and execution. Both have different objectives, and that end-game requires a different pregame.
Let’s start with SEO. Google doesn’t reveal much about its search algorithm but they have revealed publicly that content plays a pivotal role in search ranking. Quality content gets a higher ranking with Google, moving you up to the first page. How you market that content also influences your ranking.