Digital Tool to Help Congressional Candidates with Publicity

The top tech public relations firm, MACIAS PR, has updated The Publicity App to include interactive features to help politicians improve their chances of getting on the local news.

Political strategist and former journalist, Mark Macias, says The Publicity App will give political candidates a new digital tool to help them identify news angles for local reporters.

Macias, who is a former Executive Producer with NBC and Senior Producer with CBS in New York, originally developed the mobile app for entrepreneurs and small business owners.

“MACIAS PR is working with Democratic candidates across the US, but not every campaign can afford to hire a top political PR firm,” said Macias. “The Publicity App was designed for these smaller campaigns that need help with publicity but don’t know where to begin.”

The Publicity App features six campaign strategies to help politicians who need help raising money or telling their story to the local media. They include:

  • Political Publicity
  • Story Telling
  • Crisis Management
  • Political Fundraising
  • Online and SEO Campaign
  • Event Promotion

The Publicity App is free to download on iOS and Android. It also includes a personalized calculator that gives PR Estimates to political candidates who are curious how much a campaign will cost for their campaign. The Publicity App will deliver a customized PR proposal – complete with cost – after a PR estimate is requested.

Why Politicians Running For Office Need The Publicity App

MACIAS PR was named the 2017 and 2018 Strategic PR Firm of the Year by marketing peers, receiving the ACQ5 Award. In 2015, 2016 and 2017, journalists with Finance Monthly named MACIAS PR the Financial PR Firm of the Year based on the firm’s media deliverables, expertise and experience.

Macias is a frequent contributor for CNBC, giving political and branding advice. In 2015, Macias predicted that the Republican party should fear Donald Trump as a nominee since he had totalitarian tendencies. The story went on to become one of the top-trending news stories of the day.

The Publicity App was initially launched in August 2015 and has been downloaded in nearly 50 countries since then. The mobile app includes real-life examples from successful media campaigns, giving users a glimpse into how they can apply this media strategy with their own company.


MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. The top tech and healthcare PR firm uses strategies that stem from his background inside the media.