By Mark Macias
Digital strategy is the popular buzz phrase in business, but what exactly does that mean? And how do you create a digital media strategy?
A digital media strategy is essentially a new business approach that leverages technology. It’s another method for introducing your product or services to clients, using technology.
There are many digital strategies – using mobile apps, analytics, big data, enterprise platforms, mobile websites, videos, social media, CRM solutions (also known as Customer Relationship Management solutions), etc. But for simplicity sake, let’s break down how a digital media strategy can work for your business using the most popular digital media approaches.
Popular Digital Media Strategies for New Business
Mobile apps – These are one of the most effective ways to get your services in front of clients. Our team recently developed two mobile apps for clients, getting their services directly in front of new business. One mobile app, The Medicaid App, helps consumers learn quickly whether they qualify for Medicaid by answering a few questions. The second app, VA Loan App, educates veterans and military families on VA programs that can reduce their mortgage or save them money. These mobile apps have helped these clients find new business through platforms consumers use everyday.
Videos – Our team has produced many sales videos for technology clients, giving them an opportunity to explain their services in a visual manner. If your product or service is difficult to understand, a video can simplify the message. It can also open doors. We have developed many sales videos for clients that are being emailed to potential clients as explanatory sales pitches. It eliminates the hard cold call.
Big data – There are many ways to leverage big data with the media, but data without insight is useless. If you leverage big data for new business or media opportunities, make sure there is analysis or insight behind the technology.
Macias PR was named the 2016 “Financial PR Firm of the Year – USA” and the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. We have launched and led media campaigns for clients in healthcare, finance, tech and the nonprofit sectors. The founder of Macias PR – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.